Old Pine Coffee Roasters has been a client for a while. When migrating their website from Squarespace to Shopify, we made a point to update the photography along with the redesign. The product and cafe photos on their old site were several years out of date, so alongside the rebuild, I coordinated with a trusted photography partner to capture their product imagery along with updated cafe and lifestyle photography.
What we updated
- New product photography - updated to match what Old Pine actually sells today — including their current coffee bags, which had changed since the original photos were taken.
- New café and lifestyle photography - capturing the real in-person experience: the space, the espresso bar, the food and drinks, and the baristas at work.
New product photography:
New café and lifestyle photography:
Why photography is important for your website
When a site is showing outdated photos, it's showing a version of the business that no longer exists — old packaging, an old space, products that don't match what's actually on the shelf. That gap matters more than most people expect. Premium and accurate photography communicates what is in stock and what the experience is like. When done well, a visitor can expect a quality product or experience beforehand. This can lead to more engagement and revenue for your business.
This is especially true for:
- E-commerce product pages - where the photo is often the only thing standing between a browsing visitor and an "add to cart" click.
- Local service businesses — studios, cafés, boutiques, automobile services — where the photos are a stand-in for the in-person experience someone hasn't had yet.
- Anywhere trust has to be built before a transaction happens - which is most small businesses selling their products or services online.
If your own photography needs a refresh
I have a team of trusted photography (and videography) partners who are available to work on website projects like this one I did for Old Pine. Whether you need a brand new website or a redesign, the project doesn't stop at code and layout — the visuals get the same level of care, whether that's product photography, café and lifestyle shots, or anything in between.