The Situation
A wedding photographer was expanding into a new offering: a video guest book. Instead of the usual notebook by the door, they set up a video booth during the wedding reception. Guests pick up a microphone and leave a personalized video message for the bride and groom, a keepsake the couple can actually watch back instead of just read.
The photographer needed a marketing site to introduce this new service, show couples what the experience actually looks like, and give them a clear way to check pricing and get in touch.
What I Built
I built the site on Webflow with one job: make it obvious what a video guest book is and get couples to inquire. The homepage leads with the booth itself and makes clear what it does, then follows with a YouTube reel showing the end product in action, a preview of the packages, and finally a "Real Moments" section pulling in real Instagram reels of guests using the booth, so couples can see actual footage instead of a stock photo standing in for the product.
An About page lays out the reasoning behind the booth and the service areas across Northwest Arkansas. A dedicated Packages page largely repeats the homepage's package breakdown but goes deeper into the booking process step by step. It exists as its own page mainly for SEO and discoverability, giving "packages" its own indexable, linkable URL. From there, a Contact page keeps things simple with a straightforward inquiry form.
The Result
The site is live at videoguestbooknwa.com. It gives the video guest book service its own front door: real footage builds trust on the homepage, the packages page answers the pricing question in more depth, and the contact form is built to turn interest into booked weddings.
