The Situation
Cold Spell Coffee Service repairs, maintains, and installs commercial coffee equipment across Northwest Arkansas, Eastern Oklahoma, and Southwest Missouri. Founder Jacob Bristol is a certified technician trained on brands like La Marzocco and Slayer, and cafés across the region rely on him to keep their machines running.
He came to me with a website that consisted largely of a single-section homepage, a contact form, and a services page that listed five services and pointed everything back to the contact page. There wasn't much there for a café owner to read, and not much for Google to index.
What I Built
My intent was to strengthen the website by adding more content relevant to Jake and his services. This would help prospective customers understand his services better and it would give Google more information to help the website get discovered in search more.
- Homepage. What used to be one section is now a full page: hero, featured services, stats, about, testimonials, an FAQ section, and a closing call to action. A café owner can now see what Cold Spell does, who's behind it, and what other shops say about the work, all before reaching out.
- About page. A new page telling Jacob's story and why he started Cold Spell.
- Services. I kept and updated the main services page, then built a dedicated page for each service: espresso machines, grinders, roasters, water filtration, and equipment sales and installation. Each one gives that service room to explain itself and a better chance of showing up in search.
- Contact page. A more detailed contact form, plus quick facts and supporting content so visitors know what to expect before they submit.
- Supplies. A supplies page that currently links to a "Products coming soon" placeholder.
Photography & Branding
I brought in my photography partner, Kendall Allison Photography, for a photo shoot, so the site now features real photos of Jacob at work instead of stock imagery.
I also gave the logo a light refresh. I kept the core of the existing mark and added a wordmark, so the brand reads more clearly across the site and anywhere else Cold Spell shows up.
Built for What's Next
Cold Spell will be selling coffee equipment and supplies soon, so I built the site with that in mind. I customized a product template page to give it a branded feel. Once Jake's product inventory is ready, it will be setup for us to begin adding the products into the system.
The Result
Cold Spell went from a bare-bones site to one that explains its services, shows the person behind the work, and gives search engines something to index. The site is live at coldspellco.com.
